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General overview :
  • Size of community

  • User interface quality

  • Cost and support


– Founded in 2003
– 40 million members today
– Popular as most features are free
– Great for people seeking serious relationships, casual relationships or simply a new friendship


With PlentyOfFish, it’s a very quick and easy process to sign up as a member in comparison to other top dating sites. Most sites require you filling in a lot of boxes before browsing, however, with POF, you only need to answer a few questions before being able to start searching. After getting a feel of the site, you can choose to do more questionnaires and fun quizzes to help you find find a match more easily.

As most of the features on PlentyOfFish are accessible for non-paying members, there is a huge member base for you to browse through. It increases the chances of you finding someone quickly and it is encouraging to see how many people are on-line and have real-time instant messaging conversations rather than just e-mails and the daunting wait for a reply. On the other hand, this also means that there are larger groups of scammers, time wasters and married people.

With POF, you can earn points which add up so that you can, in time, purchase virtual gifts to send to members that may have sparked your interest.

The simplicity of the interface

The interface is not the best and can be difficult to navigate for some members. There are many ads on the site for non-paying members which may be a deterrent to some people.

There are many cool quizzes such as a compatibility test which measures aspects of your personality such as confidence, charm and love for family. The result of this test can be used to compare to other members and see how much you match. The “Relationship Chemistry Predictor” is another interesting tool to help you scope out which members you have a lot in common with and could hit it off with.

The interface is intuitive, meaning that it learns more about you from what you search, your favourites and the people you speak to. This means that it helps you to find a compatible match by suggesting people that do not just fit the criteria you entered into the site, but also your activity on the site. This comes in handy because, in some cases, the two are entirely different!

One of the outstanding features is the search filter. It saves a lot of time to be able to search for people in your area, of a certain age, of a certain profession or even religious beliefs. You can communicate with other members by instant messaging (for those who prefer real-time chats) and e-mail (for those who like to take their time and write longer, well thought-out messages).

When browsing profiles, you cannot know much information at a glance. You must actually go onto members’ profiles to determine simple things like their age, location or to see a good photo of them. This means that it takes a longer time to find someone who may be suited to you as you have to go onto all the profiles to decide whether or not they’re right for you. You can send virtual gifts such as roses and chocolates to members to show you’re interested in them.


The great thing about POF is that most features are free. You have full access to the site, you can browse members, favourite the ones you like and communicate with them all without paying for membership. However, as a paid member, you can benefit from unlocking extended profiles, no ads, adding up to 16 images to your profile, seeing if your emails have been read or deleted and unlimited gifts. The following are the prices for subscription:
• 12 month subscription: £6.78 per month
• 6 month subscription: £8.50 per month
• 3 month subscription: £12.90 per month



• Most features are free to use
• Large community of members so increased chance of finding your perfect match
• Many fun quizzes and features
• Smartphone app available
• A lot of advice available on the site
• Search filters

• Almost no customer support
• Large number of advertisements
• Many scammers, married people and fake profiles
• Interface isn’t as well-designed as its competitors and some users find it difficult to use
• No group chatting



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