Size of community
User interface quality
Cost and support
– Launched in 2004 by The Guardian newspaper
– A community of affluent, classy and intelligent people searching for that special someone
– Voted “Daters’ Favourite Website” in the UK Dating Awards 2014
The Guardian Soulmates is a site made for smart, sophisticated, independent professionals looking for love. The site boasts of its unique privacy and moderation policies which make the online dating process much less stressful. Thousands of people across the UK have signed up to the Guardian Soulmates as it is a niche site which has serious members with distinctive personalities of all different ages, backgrounds and sexual orientations. The huge number of testimonials on the site just go to show how well this site has done over the years and how many people have benefitted from the Guardian Soulmates services.
Signing up is quick and free and only requires a small amount of information about you in the beginning. You can immediately search and browse profiles before deciding to take a paid subscription. You can feel safe and secure knowing that an experienced team of moderators in the UK go through every single new profile and keep an eye on all members to keep away spam and fake accounts.
The interface and support
The interface is one of the best out of all the current UK dating sites. It is clear and uncluttered, free of excessive advertisements, flashing graphics and spam, and very easy to navigate. The site is intuitive and has a touch of class which makes it stand out from among the rest. There are no sleazy features like virtual gifts and winks. Advanced searching is possible and you can filter members based on how close they are to you, age, location and when last they were active on the site, to avoid any time-wasting. The “Your Matches” section is a list of members that meet your criteria (for example, height, age, number of children). In the “Who You’re Looking For” section, which is your criteria, you can even specify how important each criterion is to you so that you will have a variety in “Your Matches”. Another great feature is that you can recommend members to other friends if you think they may be interested. Support is available in the form of a contact slip, which you can fill out and send and be sure that they will reply to you via email in a short amount of time.
Members also have a lot of support in the form of an up-to-date blog which offers a wealth of advice on relationships, the first date, online dating and even great date location ideas!
It is free to create your profile, upload photos, update information about your interests, search and browse through profiles and create a list of people that tickle your fancy. However, to access the full gallery of photos that members upload, all profile information, message other members and to carry out advanced searches, you must subscribe. Here are the membership fees:
• 6 month subscription: £96.00
• 3 month subscription: £64.00
• 1 month subscription: £32.00
• Clean interface
• Lack of fake profiles
• Equal ratio of males to females
• Automatic rebilling
• Quite costly
• No smartphone app
• No chat / instant messaging